Music Business Entrepreneurship
Thursday, September 30, 2004
  No more story-time Well, I thought telling this story would eat up some time and make it seem like we were actually DOING something. But I'm sick of telling this story. You get the idea anyways. I'll just catch you up in a few sentences.

We took some publicity photos with a woman Nick works with. She's a wonderful photographer and made us look much better than we actually do. Which I am forever greatful for. Once Nick finished the artwork we got them professionally scanned. We had to--they were about a foot and a half in each dimension. So now we've got the scans on his computer and I can't for the life of me figure out how to crop them in Adobe Illustrator. If anyone out there knows this program and could help me out I will give them forty dollars. Well, I won't, but what's better than gratitude? Right, nothing.

So here we are--record finished, artwork scanned--and now we're hung up on that stupid technicality. Hopefully it'll resolve itself.
 
Tuesday, September 28, 2004
  Mastering, or something like it. So it was January 2004 and we had finally finished the record after months of work. We were kinda dragging our feet at that point, so we just went ahead and made the appointment to master at Superdigital in NW Portland, not really knowing what the hell it entailed. We just knew it had to be done. Turns out its a bunch of things. One part is balancing the sound of each track so that they're all about the same volume at their loudest. Another is tweaking the equalization (highs, lows, mids) to sound ideal. This is the point where you mess with fade-outs, tracks that fade into each other, and the exact point where the cd player will start playing when you flip to the track.

The engineer just opens up the files and you see the entire record on the computer screen in ugly, jagged sound waves. Its very strange to think it all boils down to that. All the months of work you put into a record and its just a buncha lines on a screen.

The rest of the winter and spring were crammed with work and school, so we didn't get a whole lot done. Nick did some watercolor paintings for the artwork, which he describes as "shitty, but in an artsy way." We really didn't have the resources for professional graphics design, plus we're going to be appealing to indie rock kids who revile unabashed professionalism, so we thought this angle was the most practical.

Nick and I decided on the company DiscMakers (www.discmakers.com) for the record's duplication. The CD digipaks (you know, the cardboard packs that fold open) seemed to stand out the most, especially for a very tactile style of artwork, and they run about $1800 for 1000 records. It's a lot of money to throw down without much capital, but if we sell them for $10 a pop, which is cheaper than most places, we're making $8.20 net on every record sold. Which ain't too bad, provided we can actually SELL them.
 
Tuesday, September 21, 2004
  A little history... Here's a bit of what's happened so far. Last summer my partner in the venture, Nick, purchased some recording equipment for about $3000. He had messed around with recording in the past and his career interest is sound engineering, so it only made sense for him to invest a bit of money. Also, we will get plenty of use out of the equipment over the next few years. If we were to record in a commercial studio it would cost us at least a few hundred dollars, which we would shell out every time we had to get an idea onto tape. Owning our own equipment also gave us the freedom to record whenever we wanted to and take as much time as needed without a running tab.

Anyway, we demo'd (demoed didn't look right) some songs we had been kicking around and gave them to a drummer friend we knew. After a few practices we laid sown all of the drum tracks of the record in one afternoon. It felt great to get the process started, but there was a lot of work ahead of us.

Nick and I spent the remainder of the summer and most of the fall laying down guitar, bass and vocal tracks in the few spare hours we had each week between work and school. Normally it wouldn't take nearly as long (maybe 3 or 4 weeks), but we had a ton of other obligations. When we finally got everything recorded, it took another month or so to get everything mixed right. Having never done that, we realized it was an art in itself. Placing each of twenty or so tracks within a stereo image to sound appealing to the listener is quite a task and requires as much creativity as actually writing the songs.

Sorry for the long post. Next time I'll talk about the mastering of the record and the preparation for duplication.
 
Thursday, September 16, 2004
  Hello there. I guess I'll start with a short introduction. My name is Timothy Murphy and I'm a junior at Pacific University. I'm a business major, but music is my passion. The object of this blog deal is to log my process as I press and release my first record (from an business perspective of course). My friend/musical collaborator and I have and will be doing all the business of this record ourselves, so it will be quite a taste of entrepreneurship. Though I have to make this post a bit short (homework calls), I'll update this thang over the next couple days to go over the history of the project and what the plan is for its future. So... check back soon!
 

Name: Timothy Murphy
Location: Hillsboro, Oregon, United States

I live in a house in Hillsboro with Nick, my roommate. I play in a couple bands every chance I get. I like Starbucks coffee, but I'm beginning to hate those damn kids that hang out there. I hate candlelit dinners and long walks on the beach. I do like to see movies at Cinema 21. They're cheap and foreign and lots of hip people show up there. I just hope some of that hipness wafts over my way.

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